ProFundCom is a marketing and sales intelligence platform for hedge funds, asset managers, private equity firms and wealth managers.
The platform's features include email marketing, marketing automation, an online event manager and a CRM.
The platform also can integrate with other CRMs, investor portals and document distribution platforms, where ProFundCom handles marketing automation.
The suite of tools enables investment managers to conduct sales and marketing outreach and understand how clients and prospects are engaging with content across channels.
ProFundCom is used by asset and wealth managers with aggregate AUM of nearly £950 billion.
What is your history?
We have been working with fund managers for over 20 years. We started solving the age old question, “who do I need to speak to about investing in our fund?”
What needs or problems do you address?
All fund managers want to do two things - raise AuM and preserve AuM. We help them do that by analyzing sales and marketing data.
Who is your client base?
Hedge Fund and Asset Managers.
How do your services work?
We analyze, marketing and sales data and via our interface deliver that to the sales teams or relationship managers.
What makes you different or unique?
You can do what we do using Excel or any other analysis tool. What makes us different is how we bring all the data to life and deliver the insights to the people that need it.
What are your future plans?
We keep showing up, and keep doing great work.
Published June 2024
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